In 1997, the Beauty Line chain launched its first loyalty scheme. Its major objective was to create long-term customer relationships and improve service through the collection and analysis of important information regarding customer needs and concerns. The Beauty Line card was one of the strongest loyalty schemes in the market, with exclusive privileges and over 180,000 members.
In 2015, in order to maximize the benefits of our customers, Beauty Line loyalty card is replaced by the new Benefits loyalty card. The new loyalty card ensures all the existing benefits our customers have already and offers additional privileges to more than 30 stores across Cyprus. Specifically, loyalty customers can enjoy the Benefits card privileges at Beauty Line, Yves Rocher, Holland & Barrett, Selekt and Make-Up Studio stores.
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