Sustainability is a core principle of C.A.PAPAELLINAS Group. Therefore, sustainable development is a driving force in all our business activities.
In this context, Holland & Barrett Cyprus embraces our Group’s vision and focuses on its goal of becoming a more sustainable brand. Thus Holland & Barrett Cyprus has implemented a series of policies to reduce its environmental footprint and to promote sustainable development.
THESE POLICIES AIM AT:
- Reducing raw material waste such as paper and plastic, and
- Encouraging customers to integrate recycling into their daily routine.
The policies’ broader scope is to embrace new patterns which will gradually contribute to the sustainable development of our brand, as C.A.PAPAELLINAS Group, as well as of our customer base.
IMPORTANT CHANGES IN HOLLAND & BARRETT STORES:
In the context of the brand’s efforts to harmonize with international sustainable standards, in 2021 Holland & Barrett Cyprus proceeded with the modernization of all its physical stores. With respect to the environment, the existing stores as well as the new Holland & Barrett stores have been designed with the use of sustainable materials.
Currently, at Holland & Barrett you can find:
- Vegan Vitamins & Supplements,
- Vegan Sports Supplements
- Vegan Skincare Products, and
- Vegan snacks.
ENVIROMENTALLY-FRIENDLY SHOPPING BAGS
Since 2010, Holland & Barrett has adopted an innovative shopping bag policy. In particular, it has integrated recycled paper bags into the consumer’s daily life, while offering the option of using reusable bags which are made of natural materials.
INSTALLATION OF DIGITAL SCREENS
Within the framework of the digital signage integration into the brand’s marketing strategies for promoting its brands and offers, digital screens have already been installed in 6 Holland & Barrett stores:
- Mall of Cyprus,
- Mall of Engomi,
- Nicosia Mall,
- Metropolis Mall,
- My Mall Limassol, and
- Kings Avenue Mall Paphos.
The policy’s objective is to fully replace the printed promotional materials and reduce paper consumption.
ENERGY SAVING TECHNOLOGIES
All Holland & Barrett Cyprus stores have installed LED lamps and automated lighting in order to cover their lighting needs, as well as to illuminate the external signs of their stores.
Special recycling bins are used for the daily collection and separation of recyclable materials, such as glass, plastic and paper, from garbage. More than 14 recycling bins have been placed in various locations within Holland & Barrett stores, ensuring the collection of recyclable materials and their transportation to recycling centres.
As all our Group’s stores, Holland & Barrett has adopted the electronic receipt. More precisely, its customers are given the option of receiving their receipt either printed on paper or electronically. This policy ensures the reduction of paper consumption due to receipt printing.
Holland & Barret Cyprus has installed QR codes in its stores in order to disseminate further information to customers about its products.
NEW PROJECTS UNDER STUDY:
In 2021, Holland & Barrett implemented a wide range of reforms, while there are still several plans under discussion. The project that is now under study considers the launch of a Holland & Barrett app, which will be utilized by Wellness Consultants for their personal development and further expertise acquisition. This new tool should be available to Wellness Consultants within 2022.
Holland & Barrett sets the bar high, as it is increasingly incorporating new technologies and policies into its business model, with the aim of continuing to deliver a holistic customer experience with a reduced environmental footprint.