C.A. Papaellinas Group has proceeded with an important business collaboration undertaking the representation and distribution of illy NCC capsules (compatible with Nespresso home machines) across retail outlets. This development strengthens both companies’ presence within the Cypriot coffee market.
Illy NCC capsules are produced by Jacobs Douwe Egberts (JDE), adhering to the strict quality standards of the Italian illy® coffee brand. This results in a perfect espresso with rich body, intense aroma and long-lasting velvety froth. The capsules are made with 100% Arabica coffee and are available in 4 unique flavours: Espresso Classico Classic Roast, Espresso Intenso Bold Roast Espresso, Espresso Forte Extra Bold Roast, Classic Roast Lungo and Espresso Decaffeinato.
It is anticipated that this new collaboration will strengthen momentum and increase the share of the two companies in the coffee market in Cyprus, in one of the most emerging coffee categories, espresso home capsules. It also facilitates C.A. Papaellinas Group’s strategy, dedicated to further expanding its FMCG portfolio, while strategic emphasis has been placed on providing consumers with renowned brands famed for their quality.