C.A.PAPAELLINAS Group has proceeded with an important business partnership, undertaking the distribution and promotion of 12GODS Greek biological drinks made from unique herbal blends in biodegradable capsules.
The partnership between the two companies is a result of the Group’s goal for sustainable development, which is constantly seeking new opportunities to include, in its product range, product brands that share the sustainability practices applied by the Group.
12GODS addresses a significant gap in the field of high-quality herbal drinks with health benefits, but also to safeguard the green future of our planet, by making available on the market unique blends of Greek herbs, in innovative capsules compatible with Nespresso™ coffee machines.
Drawing inspiration from Greek mythology, 12GODS transforms the passion of botanists into a delightful, beneficial drink for discerning consumers. For the first time, 12GODS creates 4 unique herbal blends with certified health benefits and great taste in a single serve capsule, that combines a series of innovations in its production method. Its ultimate goal is to produce and offer an innovative product, of superior quality, which in a simple, easy and smart way, responds to the requirements of the modern lifestyle.
The first step of 12GODS consists of 4 drinks, based on well-researched recipes for a healthy and natural way of life.
Minthi (mint, common mallow, mistletoe, fennel)
Refreshing and sweet, an invigorating herbal blend based on mint which contributes to the normal function of the intestinal tract. The common mallow supports the gastrointestinal health and facilitates digestion, while fennel has spasmolytic and digestive effect.
Aphrodite (hibiscus, lemon verbena, chamomile, cardamom)
A blend with sour and slightly bitter taste, from Greek and Oriental herbs. Hibiscus, the main ingredient, has a stimulating and tonic effect and properties that contribute to resistance against the physical and mental fatigue, and is also used to enhance the renal excretion of water. Lemon verbena has a diuretic effect. Chamomile contributes to the natural defences of the body and stimulates weight loss, while the anti-inflammatory and antimicrobial properties of cardamom increase immunity.
Zeus (Olympus Mountain tea, eucalyptus, chamomile, nettle and thyme)
An intense blend with a rich flavour from mostly Greek herbs with Olympus Mountain tea as the main ingredient. Eucalyptus provides relief to the irritation in the throat and pharynx. Chamomile soothes in a natural way breathing problems like cough. Nettle promotes expectoration, while thyme contributes to the natural defences of the body.
Erodas (dittany, puncture vine, nettle, mint, anise)
A mild blend, with an aftertaste of green notes, an aphrodisiac elixir with “erodas” or dittany as its main ingredient. Puncture vine helps increase sexual desire and performance, and supports the health of the reproductive organs. Nettle invigorates the body, while anise stimulates gland secretion.
Innovations of 12GODS biodegradable capsules
- Compostable capsule with zero ecological footprint. It is completely biodegradable within 23 weeks in the soil. It is certified by Climate Partners as a product with neutral energy footprint, while it is produced with the use of renewable energy sources such as wind, sun, hydroelectric energy and biogas, sending a powerful and positive message about climate change.
- Paper filter with oxygen barrier that guarantees the quality of the end result as it prevents the escape of sediments in the cup and filters the final product, while maintaining, at the same time, its ecological character.
- Airtight sealing in nitrogen environment that inactivates the microbial growth and the deterioration of herbs. This process maximises the product’s shelf life, retaining the taste, the colour and the scent of the herbs without the need of preservatives.
About C.A.PAPAELLINAS Group
With a history that spans almost a century, the C.A.PAPAELLINAS Group holds a leading position in the sectors in which it operates. These include the distribution of pharmaceuticals, cosmetics and consumer goods, and the presence of a strong network of retail stores which represent the chains of Beauty Line, Holland & Barrett, Selekt Beauty, Yves Rocher and Beauty Outlet.
Through the long-lasting relationship of trust with the Cypriot consumer, the Group implements the strategy of its methodical expansion and paves new roads of quality and reliability, having already been established as the leading health and beauty product group in Cyprus.
With the timeless mission of making more and more people live and feel better, the C.A.PAPAELLINAS Group believes in ethical business growth. It considers sustainability as the only realistic approach to the new challenges, focusing all its efforts on ensuring social prosperity, economic development and environmental protection.