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Sixty Group was founded in 1989. It regroups Miss Sixty (180 million $), Energie, Killah, Ayor, Dake9 & Decauville brands.

MISS SIXTY is one of the world’s leading denim fashion brands with a powerful presence in 70 countries worldwide and 55 flagship stores.

TARGET :
Young women. Core target: 18 to 25 y/o

Socio-demographics attributes :
- Love fashion, desire to create their own style and personality
- Addicts to fashionable and trendy brands (also consumers of Diesel, Guess, Fornarina)
- Open-minded, experimental, fun-loving
- Live in cities, are active young women, from middle to upper class

BRAND POSITIONING :
- Trendsetter, sexy, provocative, accessible luxury
- Famous for jeans, then tee shirts and accessories (note the importance of details)
- Retail selling prices are quite high (denim: 60-70€, trousers 100-150€, Jacket: 150-250€)

BRAND CORE VALUES :
MISS SIXTY is sexy, trendy, provocative, creative, glamorous, irreverent, accessible, 70's.