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Pierre Cardin has been one of the key creators of the French Fashion.
BRAND IMAGE: Last Independent French Fashion designer
KEY WORDS:
Avant-Garde
Innovation
Fusion between Fashion & Design
Daring shapes and colors
BRAND POSITIONING: the most selective
marketing mix at an affordable price!
CONSUMER TARGET: Women / Men 30 +
Middle Class, Traditional, classic value oriented, seeking for social acknowledge.
AWARENESS: Pierre Cardin benefits from one of the highest awareness rate of Europe for both men and women (see resources - Awareness & fit with fragrance)
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