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The history of BRAVO started in 1923 in the heart of Athens's trade center, where the Samourkas family had two traditional coffee shops. In the early '50s, the two youngest members Theodoros Samourkas and his cousin Dimitris Apostolidis brought a new growth to the business, establishing the BRAVO brazilian coffee industry.

In the years to come, the quality of fresh ground Greek coffee will be synonymous to the well known BRAVO coffee store at Panepistimiou and Patision Ave, which had the biggest coffee grinder in Greece as well as the unique for that period, automatic packaging machines.

In 1953, the BRAVO coffee packaged in tins was an exclusive innovation, which gave the company its high reputation, as well as sales profits in high levels. The slogan "every sip and BRAVO" will be synonymous for many years with the taste and delight of Greek coffee. Development efforts and good quality never stopped. In 1963, pioneer minds of the company invented the new foil material package in order to preserve fresh coffee and in 1973, BRAVO was able to preserve fresh coffee with new packages in a hard pack. Every pack was air free. During these decades, BRAVO's innovating packaging was honored with various awards for Research and Invention and consumers are enjoying the aromatic coffee more and more. The innovating airtight packaging launched back in 1980, which only BRAVO could offer, confirmed that the company was years ahead of its time and its competitors.