The new store chain Selekt, was presented to the media on Thursday February 18th. Selekt stores strengthen the strategic plans for the growth of C.A.Papaellinas in retail. The chain’s creation is based on a new market philosophy. Selekt offers a range of branded and quality products that meet the daily needs of the modern consumer and their family. More specifically, products imported and distributed by the group are made available in the stores, like branded beauty products and selected quality food and drinks.
The Selekt stores’ mission is to make every consumer’s day a little more beautiful, more tasteful and simpler, through a unique in store experience. At the current stage there are two stores, one in Nicosia and one in Limassol. They are characterised by their simple layout, modern design, beautiful environment, wide range of products and of course, the well-trained staff whose main concern is excellent customer service. Moreover, consumers will soon be able also to shop on-line via Selekt e-store.
In recent years, the C.A.Papaellinas group, has developed a very large retail network of more than 30 branches all over Cyprus. This network includes Beauty Line, Yves Rocher, Holland & Barrett, Selekt and Make-up Studio. The Group’s growth strategy is further strengthened by the introduction of the new Benefits loyalty card which replaces the Beauty Line card and provides exclusive privileges and benefits to its holders.
Finally, the new Benefits loyalty card and the simultaneous development of retail outlets, give to the group the opportunity to come even closer to the consumers, and to further address their needs, while at the same time rewarding them for their trust over the years.
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